About Us
Last updated: May 2026
Our Vision
ROOPAY SHOPPE™ is a registered trademark of RBUY Marketing Private Limited, incorporated in Tamil Nadu, India. Our platform was conceived with one unwavering purpose — to build an economic ecosystem where no participant is left behind. From the farmer in the field to the small-town street vendor, from the skilled electrician to the large-scale manufacturer, every person who joins Roopay Shoppe earns their fair share from every transaction they touch.
We operate on three founding taglines that guide every product decision we make:
- ›One World, One Family, One Business
- ›No one should die without food in this world
- ›எல்லோரும் எல்லாமும் பெற வேண்டும்; இங்கு இல்லாமை இல்லாத நிலை வேண்டும்!
The Founder's Story
Ramadoss (Anna) grew up in Virudhunagar, Tamil Nadu — a town known for its entrepreneurial spirit, its matchstick industry, and its deeply rooted community values. Witnessing daily how middlemen eroded the earnings of farmers, how small sellers struggled against large online platforms, and how skilled workers had no formal channel to reach customers, Anna resolved to build something different.
The idea was simple but radical: every rupee spent on the platform should flow back to the community. Buyers earn Business Value (BV) points when they shop. Sellers earn when they sell and when buyers transact. Marketing Executives earn passive income every time a member they activated transacts. Farmers sell directly to consumers with zero middlemen. The platform becomes the middleman that pays everyone — not one that extracts from them.
Roopay Shoppe started as a vision in Virudhunagar and is now being built into a full-scale digital commerce and financial platform, with plans to expand across Tamil Nadu, then all of India, and then the Middle East and beyond.
7 Roles — One Platform
Roopay Shoppe is not a single-role marketplace. It is a multi-role economic network where each participant has a defined identity, a unique ID, and their own income stream.
Buyer
Shop, earn BV, and receive share distribution income.
Seller (RSCxxxxxx)
List products, receive orders, earn per sale plus BV income.
Street Vendor (SVCxxxxxx)
Sell locally, collect QR payments, earn BV daily.
Farmer (FARxxxxxx)
Sell fresh produce directly — no middlemen, full margin.
Manufacturer (RMCxxxxxx)
List bulk goods, earn from B2B and B2C channels.
Marketing Executive (RMTxxxxxx)
Earn on activation, referral, passive 1%, and share dist.
Service (Loan / Biller / Delivery)
Offer loans, accept bill payments, or run deliveries across the 20 service categories.
5 BV Wallets — Your Income Engine
Every member receives five separate Business Value (BV) wallets, each serving a distinct purpose:
Roopay BV
Your primary spending wallet. Use it to shop, pay services, and transact with others on the platform.
Business BV (BW)
Position-based income wallet. As your BW Spendings grow, so does your position in the share distribution tree — earning you passive income every 60 seconds.
Discount BV
Cashback and promotional credits. Spent first during checkout before Roopay BV is touched.
Referral BV
Earns commission whenever a member you referred opens or renews their Business Wallet.
Loan BV
Tracks loan disbursements and repayments for members who access the loan marketplace.
Platform Values
Transparency
Every rupee charged (5% platform fee) is split and credited to the community. You can see exactly where every paisa goes.
Inclusion
From illiterate farmers to urban professionals — our platform is designed for every Indian, with Tamil, Hindi, Arabic, and English support.
Security
AES-256 encryption for all sensitive data, bcrypt passwords, httpOnly JWT cookies, and mandatory 2FA on all payment operations.
Compliance
Registered under the Companies Act 2013. GST, TDS, and TCS compliant. Company financials are auditable and transparent.
Company Registration
RBUY Marketing Private Limited is a private limited company incorporated under the Companies Act, 2013, with its registered office in Tamil Nadu, India. The company is GST-registered, holds a valid TAN for TDS deductions, and is registered under the Employees Provident Fund (UAN) scheme.
Our long-term mission is to become India's largest multi-role commerce and financial network — one where every participant earns, every transaction is fair, and no community is left behind.
RBUY Marketing Private Limited
CIN: U51909TN2018PTC123874 · PAN: AAJCR0650F · GST: 33AAJCR0650F1ZP · TAN: MRIR02476F · UAN: TN32D0015605
2/716-8 VOC Nagar, Soolakkaraimedu, Tamil Nadu — 626003, India · support@roopayshoppe.com · 0091-9952411895